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Maheswari Moorthy, founder of ZOY period care brand, India

She Asked One Question. The Answer Changed Period Care in India Forever.

by Dr. Priya Sharma in Blogs

Most people never stop to ask what's inside a sanitary pad. Maheswari Moorthy did - and it led to something no one in India had ever built before.

Who Is Maheswari Moorthy?

Maheswari Moorthy is the founder of a period care brand that puts women's health first. She holds a master's degree in technology and science, and before she entered the world of menstrual health, she ran a successful business in the textile industry.

She wasn't a doctor. She wasn't a health researcher. She was a woman, just like the millions of others in India who used conventional sanitary pads every single month - without ever wondering what they were made of.

That changed when she started digging.

What She Found - and Why It Disturbed Her

The big sanitary pad brands most Indian women grew up with - Whisper, Stayfree, Sofy - are largely made with plastics, synthetic fibres, and chemicals. Research and health experts have linked long-term use of these materials to problems like urinary tract infections (UTIs), PCOS, and even fertility issues.

Maheswari didn't just read about this. She sat with it. She turned it over in her mind.

And then she asked the question that changed everything:

"If a sanitary pad can weaken a woman's body, can't it also be designed to support it?"

That single question became the seed of an entirely new kind of period care brand, ZOY.

Why She Named It ZOY

The name ZOY means "life." That's not a coincidence.

Maheswari believed that women are life-givers. The products they use during their most vulnerable days should reflect that. They should protect. They should support. In some cases, they should even help heal.

This belief sits at the heart of everything ZOY does.

The Products She Built - and What Makes Them Different

Maheswari didn't just swap plastic for cotton and call it a day. She went further. Working at the intersection of textile knowledge and health science, she built a product range that doesn't exist anywhere else in the Indian market. She made the hygiene sector move into hygiene.

Products and What They Does

  • Graphene Anion Sanitary Pad – Delivers 9 active benefits. These functional pads give wellness & create a new category that prevents rashes, odour control, and have antibacterial properties that inhibit bacterial growth.
  • Herbal Sanitary Pad - Infused with 7 herbs to ease period pain naturally
  • Snow Lotus Therapy Pad - India's first patented pad designed for PCOS management and cycle regulation
  • Period Underwear and Menstrual Cups - Reusable, eco-friendly options for women making sustainable choices

These aren't small upgrades. Each one represents a completely different way of thinking about what a period product can do for a woman's body.

Building More Than a Brand - The Zoypreneur Story

Maheswari understood early on that a product alone can't create real change. Change happens when women are informed, trusted, and given the tools to lead.

So she created the Zoypreneur programme - a network of women who act as community health advocates and business owners at the same time. Today, over 500 women entrepreneurs and more than 70 distributors are part of this network. They earn their own income while spreading awareness about safer, toxin-free period care in their local communities.

It's one of the more quietly powerful parts of what Maheswari has built.
"At the heart of ZOY is women's health, wellness, and empowerment. This is my purpose, and I want to be at the forefront of innovation in this space." - Maheswari Moorthy, Founder

The Moment Samantha Ruth Prabhu Said Yes

In September 2025, actor and wellness advocate Samantha Ruth Prabhu joined ZOY as Co-Founder.

In a world that taught women to whisper about menstruation, you chose to stand with me to build a language of dignity around it. What moves me most is the way you care for women is not just spoken, but felt in every decision and every detail we shape together. Today, I celebrate you not only as my co-founder, but as a woman who turns care into change - beautifully and powerfully

And Samantha added:

"This is not just about menstrual care. It's about rethinking women's health as a whole. I want women to feel empowered to make healthier choices about their bodies."

Together, they've set a clear goal: reach six crore women by 2032 and hit ₹100 crore in revenue within 24 months.

Where ZOY Is Today

The brand currently runs a split model - 70% of sales come through offline channels like pharmacies, supermarkets, and college campuses, while 30% comes through online platforms.

India's menstrual hygiene market is valued at $1.3 billion. Most of it is still dominated by plastic-based, chemical-laden products. ZOY is one of the very few brands trying to pull that market in a healthier direction.

Why This Story Matters Beyond the Brand

There's a reason this story doesn't feel like a typical startup origin story.

Maheswari Moorthy didn't spot a market gap and build a product to fill it. She experienced something, questioned it, and spent years building the answer. Her textile background gave her the technical skills. Her experience as a woman gave her the "why."

That combination - lived experience plus technical expertise plus genuine purpose - is rare. It's also exactly what the Indian period care industry has needed for a long time.

From running a textile business to building India's most science-forward menstrual health brand, her journey is a clear reminder that the most meaningful innovations often start with the simplest, most honest questions.

Explore the full range of toxin-free, science-backed period care products at zoycare.com.

Frequently Asked Questions

Who is the founder of ZOY and what is her background?
Maheswari Moorthy is the founder of ZOY. She holds a master's degree in technology and science and previously ran a successful business in the textile industry. Her experience as a woman using conventional sanitary pads led her to question the safety of period products and eventually build a healthier alternative.
What does the name ZOY mean?
ZOY means "life." The name reflects the brand's core belief that women are life-givers and deserve period products that support and protect their bodies - not harm them.
What makes ZOY sanitary pads different from regular brands like Whisper or Stayfree?
Most mainstream pads are made with plastics, synthetic fibres, and chemicals that have been linked to UTIs, PCOS, and hormonal issues. ZOY pads are designed with herbal ingredients, medicated patented technology, and functional benefits - like rash prevention, odour control, and natural pain relief - that conventional pads simply don't offer.
What is the Wellness Liner?
The Wellness Liner is India's first patented liner designed specifically for women with Irregular periods / PCOS. It is built to support menstrual regulation and hormonal balance, making it unique in the Indian period care market.
What is the Zoypreneur programme?
The Zoypreneur programme is an initiative by ZOY that empowers women to become brand ambassadors and independent business owners in their local communities. Over 500 women entrepreneurs and 70+ distributors are currently part of this network, earning their own income while spreading awareness about safer period care.
Why did Samantha Ruth Prabhu join ZOY?
Samantha Ruth Prabhu joined ZOY as Co-Founder in September 2025 because she shares the brand's mission of rethinking women's health. Known for her openness about her own health journey, she joined to help empower women to make safer, healthier choices about their bodies.
Is ZOY available online or only in stores?
ZOY follows a multi-channel business model. Around 70% of sales happen through offline channels like pharmacies, supermarkets, and college campuses, while 30% comes through online platforms. You can shop the full range at zoycare.com.
What eco-friendly period products does ZOY offer?
ZOY offers reusable period underwear and menstrual cups for women who want sustainable, low-waste alternatives to disposable pads. These products are designed to be both body-safe and environmentally responsible.
Tags: graphene sanitary pad India herbal sanitary pad Maheswari Moorthy menstrual health India PCOS period care period care brand India Samantha Ruth Prabhu ZOY Snow Lotus pad India sustainable period care toxin-free period care women entrepreneur India women's wellness India ZOY co-founder ZOY founder story Zoypreneur programme
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Unscented intimate wash and cotton underwear on a clean white background for period freshness tips

Period Body Odour: Can You Smell Different on Your Period?

Almost everyone who menstruates has noticed it: during your period, your body can smell a little different. Maybe the scent is metallic. Maybe your underwear smells stronger by the end of the day. Maybe you feel fresh after a bath, then notice the smell again a few hours later. First, breathe. Period body odour is usually normal. It is not proof that you are dirty. It is not a failure of hygiene. Most of the time, it is simple biology plus product choice plus how long blood is exposed to air. Why does period body odour happen? There are several common reasons your smell changes during menstruation. 1. Period blood can smell metallic Menstrual fluid is a mix of blood, uterine lining, cervical mucus, and vaginal fluids. Blood contains iron, so a mild metallic or copper-like smell during your period is common. The smell can become more noticeable when blood sits on a pad and meets air. 2. Your vaginal pH changes during your period The vagina is usually naturally acidic. Menstrual blood has a higher pH than the usual vaginal environment, so your period can temporarily shift the balance. That pH shift can change how your natural scent smells for a few days. 3. Heat, sweat, and moisture get trapped Synthetic pads, tight clothing, and long hours between pad changes can trap heat and moisture. When sweat, blood, and skin bacteria sit together, odour becomes stronger. This is one reason breathable materials feel better for many people. 4. Hormones can make sweat smell stronger Hormonal changes can affect sweat glands around the underarms and groin. This may make your natural body odour more noticeable around your period, especially during hot weather, travel, exercise, or stressful days. 5. You may notice smells more than anyone else does During parts of the menstrual cycle, some people become more sensitive to smell. So the scent that feels obvious to you may not be noticeable to others at all. What period smell is normal? A normal period smell is usually: Mildly metallic Musky Earthy Slightly stronger after a long day More noticeable on heavy-flow days It should not be overpowering. It should also improve after changing your pad, bathing, or switching to fresh underwear. When is period odour not normal? Speak to a doctor or gynaecologist if you notice: A strong fishy smell Rotten, foul, or very unpleasant odour Thick white discharge with itching or burning Green, yellow, or frothy discharge Pelvic pain, fever, or bleeding outside your normal period Odour that continues after your period ends These symptoms can be linked to infections such as bacterial vaginosis, yeast infection, or other conditions that need proper treatment. Do not self-treat repeatedly with scented washes or home remedies. How to stay fresh during your period naturally You do not need perfume, scented pads, or vaginal deodorant. In fact, those can irritate sensitive skin and disrupt pH. Use simple habits instead. 1. Change your pad before it feels too full Change pads every 4 to 8 hours, or earlier on heavy days. If the pad feels damp, warm, full, or uncomfortable, change it sooner. Freshness improves quickly when blood is not sitting against your skin for too long. 2. Wash the outside only Use plain water or a mild unscented wash on the vulva, which is the external intimate area. Do not wash inside the vagina. The vagina cleans itself, and internal washing can disturb the natural balance. 3. Choose breathable underwear Cotton or breathable underwear helps reduce sweat and moisture build-up. Avoid tight synthetic underwear on heavy-flow days, long travel days, or hot days. 4. Avoid scented products Scented pads, sprays, talcum powder, and fragranced intimate washes may hide odour for a short time, but they can cause irritation or make odour worse later. Freshness should come from clean, breathable, gentle materials - not masking. 5. Use a pad that keeps you dry Pad material matters. ZOY period products are designed with soft organic cotton comfort, odour control, and breathable layers that help reduce dampness against the skin. When a pad feels dry and airy, you feel fresher for longer. 6. Keep a small freshness kit Carry a pouch with one extra pad or period panty, unscented wipes, hand sanitiser, and a disposable bag. This is especially useful for school, office, trains, weddings, and travel days. 7. Drink enough water, especially in summer Hydration will not magically remove odour, but dehydration can make sweat and urine smell stronger. During your period, sip water regularly and avoid cutting down fluids just to reduce bathroom visits. Product choice: why breathable pads help Many conventional pads use plastic-like top sheets or heavy fragrance. These can feel hot and sticky after a few hours. A breathable pad helps air circulate better and reduces the warm, damp environment where odour becomes more noticeable. ZOY's organic cotton pads and period panties are built for comfort, odour control, and rash-prone sensitive skin. They are especially useful if your main period complaints are heat, dampness, irritation, and smell anxiety. Freshness is not about shame Period body odour is a body signal, not a character flaw. A mild smell is normal. A strong or unusual smell is worth checking. The smartest routine is simple: change on time, keep the outside clean, choose breathable materials, and avoid scented shortcuts. With the right care and the right product, you can move through your period feeling fresh, calm, and confident. Frequently Asked Questions Is it normal to smell different during your period? Yes, it is completely normal to notice a change in body odour during your period. Hormonal shifts, changes in vaginal pH, and more active sweat glands all contribute to a slightly different scent. This is a natural biological process and is rarely noticeable to other people. Why does period blood have a metallic smell? Period blood contains iron, which gives it a mild metallic or earthy scent. This is completely normal. The smell can become stronger when menstrual fluid is exposed to air and mixes with natural skin bacteria. How can I reduce period body odour? To reduce period odour, change your pad every 4 to 6 hours, wash the external intimate area daily with plain water or a mild unscented cleanser, wear breathable cotton underwear, stay hydrated, and switch to organic cotton pads that do not trap heat and moisture. When should I be worried about period smell? See a doctor if you notice a strong fishy, rotten, or yeasty smell, especially if it is accompanied by unusual discharge, itching, or burning. These can be signs of bacterial vaginosis, a yeast infection, or another condition that needs treatment. Do scented pads help with period odour? No. Scented pads can actually make things worse by disrupting the natural vaginal pH, which can lead to more odour and irritation. Unscented, breathable organic cotton pads are a better choice for managing period odour naturally.

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Woman checking a calendar to track a missed period caused by PCOS

PCOS and Irregular Periods: What Every Woman Should Know

Do you skip a period for two months and then suddenly get a very heavy one? Does your cycle feel completely unpredictable? You are not alone - and it may not be random. One of the most common reasons for irregular periods in women is a condition called PCOS - Polycystic Ovary Syndrome. It affects 1 in 5 women in India, yet most women do not know they have it. In this blog, we explain what PCOS is, how it affects your period, what signs to look for, and what you can do about it. What Is PCOS? PCOS stands for Polycystic Ovary Syndrome. It is a hormonal condition where the ovaries produce more male hormones (called androgens) than normal. Because of this hormonal imbalance, the ovaries may develop small fluid-filled sacs called cysts. These cysts are not dangerous on their own, but they can stop the ovaries from releasing eggs regularly. When ovulation (egg release) does not happen on time - or at all - your period becomes irregular. How Does PCOS Cause Irregular Periods? Your menstrual cycle is controlled by hormones. In a normal cycle, hormones rise and fall in a set pattern - triggering ovulation and then your period. In women with PCOS, this hormonal pattern is disrupted. The body produces too much insulin and too many androgens. This stops the normal cycle from completing - which means no ovulation, and no period, or a very delayed one. This is why women with PCOS often experience: Periods that come every 35 days or longer Fewer than 8 periods in a year Periods that are very heavy or very light Periods that stop for months at a time An irregular cycle is often the first sign that something is off with your hormones. Other Common Symptoms of PCOS Irregular periods are not the only sign of PCOS. Many women also notice: Acne on the face, chest, or back Unusual hair growth on the face, chin, or stomach Hair thinning on the head Weight gain, especially around the waist Dark patches of skin on the neck or underarms Mood swings, anxiety, or low energy You do not need to have all of these symptoms to have PCOS. Some women only have one or two signs. If you feel something is off, trust your body and speak to a doctor. How Is PCOS Diagnosed? A gynaecologist usually diagnoses PCOS using what is called the Rotterdam Criteria. A woman needs at least two of the following three signs: Irregular or absent periods High levels of male hormones (androgens) Polycystic ovaries visible on an ultrasound Your doctor may also ask for blood tests to check hormone levels, blood sugar, and insulin. Early diagnosis makes management much easier. Can PCOS Be Managed? PCOS has no permanent cure, but the good news is that it can be managed very well with the right lifestyle choices. Here is what helps: Eat a balanced diet low in sugar and processed food Exercise regularly - even 30 minutes of walking daily makes a difference Maintain a healthy weight - losing even 5 to 10 percent of body weight can restore more regular periods Manage stress through yoga, meditation, or rest Sleep 7 to 8 hours every night Follow your doctor's advice on medication if prescribed Many women with PCOS see significant improvement in their cycle just by making consistent lifestyle changes Period Care When You Have PCOS When your period does arrive with PCOS, it can be heavier and more painful than usual. This makes choosing the right sanitary pad even more important. Women with PCOS often already have sensitive skin and hormonal stress. Using pads with harsh chemicals, synthetic fragrances, or bleaching agents can add to that irritation. ZOY pads are non-toxic, chemical-free, and gynae-recommended. They are designed to be gentle on sensitive skin - which is exactly what your body needs when dealing with PCOS. Final Thoughts PCOS is common, but it does not have to control your life. Understanding the link between PCOS and your irregular periods is the first step to taking charge of your health. Listen to your body. If your periods have been unpredictable, heavy, or missing, speak to a gynaecologist. Early action makes a big difference. And while you manage your cycle, make sure the products you use during your period support your body - not stress it further. Every small choice adds up. Frequently Asked Questions Can PCOS cause you to miss your period completely? Yes. Women with PCOS may go months without a period. This happens because the hormonal imbalance prevents ovulation, and without ovulation, the body does not trigger menstruation. Is irregular period always a sign of PCOS? Not always. Irregular periods can also be caused by stress, thyroid issues, extreme weight changes, or other hormonal conditions. A doctor's diagnosis is needed to confirm PCOS. At what age does PCOS start? PCOS can begin as early as puberty, often appearing in the teenage years or early twenties. However, many women are only diagnosed in their mid-to-late twenties when they start noticing symptoms. Can PCOS affect fertility? PCOS is one of the leading causes of fertility issues in women, but it does not mean you cannot get pregnant. With proper medical support and lifestyle changes, many women with PCOS conceive naturally. What should I eat to manage PCOS naturally? Focus on whole grains, vegetables, lean proteins, and healthy fats. Reduce sugar, white rice, maida, and processed foods. Eating smaller, frequent meals also helps control insulin levels. Can PCOS go away on its own? PCOS does not go away completely on its own, but symptoms can improve significantly with the right lifestyle changes. Many women find that diet, exercise, and stress management bring their cycle closer to normal over time. Is PCOS the same as having ovarian cysts? Not exactly. Ovarian cysts are fluid-filled sacs that can occur in any woman. PCOS is a hormonal condition where multiple small cysts form due to a hormonal imbalance. You can have ovarian cysts without having PCOS. Does stress make PCOS worse? Yes. Stress raises cortisol levels in the body, which can worsen hormonal imbalance and make PCOS symptoms more difficult to manage. Practices like yoga, deep breathing, and adequate sleep are important parts of managing PCOS.

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Illustration explaining vaginal pH balance, period health, infection prevention, and maintaining intimate wellness.

Vaginal pH and Why It Matters More Than You Think

Have you ever felt itchy, noticed an unusual smell, or had discomfort down there - especially around your period? It could be your vaginal pH trying to tell you something. Most people have never heard of vaginal pH. But it plays a big role in keeping you healthy - every single day, and especially during your period. Let's break it down in simple terms. What Is Vaginal pH? pH is a number that tells us how acidic or basic something is. The scale goes from 0 to 14. 0–6 is acidic (like lemon juice) 7 is neutral (like plain water) 8–14 is basic (like baking soda) A healthy vagina is slightly acidic - usually between 3.8 and 4.5. This acidic environment is your body's natural defence system. It stops harmful bacteria and yeast from growing. Think of it like a protective shield - invisible but very important. Why Does Vaginal pH Matter? When your pH stays in the healthy range, good bacteria (called Lactobacillus) keep things balanced. But when your pH goes too high - meaning it becomes less acidic - the balance breaks. This can lead to: Bacterial vaginosis (BV) - a common infection with a fishy smell and unusual discharge Yeast infections - itching, burning, and thick white discharge Increased risk of STIs - a higher pH makes it easier for harmful organisms to survive General irritation and discomfort Studies show that maintaining healthy vaginal pH is one of the most important - and most ignored - parts of intimate health. How Your Period Affects Vaginal pH Period blood has a pH of around 7.4 - much higher than the normal vaginal pH. So every time menstrual blood flows through, it temporarily raises your vaginal pH. On top of that, if your sanitary pad contains harsh chemicals, synthetic fragrances, or bleaching agents, these can further disrupt your pH balance - even if you can't feel it right away. This is why many women experience more infections, itching, or irritation during or just after their period. It's not a coincidence - it's pH disruption. Your pad is touching your most sensitive skin for 4–7 days every month. What it's made of matters a lot. What Can Disrupt Your Vaginal pH? Many everyday habits can upset the balance: Using scented or chemical-based sanitary pads Douching (washing inside the vagina) Using soap inside the vaginal area Antibiotics (they kill good bacteria too) High sugar diet Stress and poor sleep Small choices - like the pad you choose - can add up over months and years. How to Protect Your Vaginal pH During Your Period Here are simple steps you can take: Choose pads made with natural, non-toxic materials Avoid pads with synthetic fragrances or chemical gels Change your pad every 4–6 hours Wash the vaginal area with plain water only - no soap inside Eat probiotic-rich foods like curd or yogurt Wear breathable cotton underwear during your period These are small habits, but they make a real difference. Why Choosing a Clean Pad Is a pH-Friendly Choice Most regular sanitary pads are made with synthetic plastics, artificial fragrances, and chemical bleach. These may feel soft on the outside, but they can silently raise your vaginal pH - especially with regular use. ZOY pads are made to be different. They are non-toxic, gynae-recommended, and free from harmful chemicals. Their active herbal ingredients work with your body - not against it. When your pad is clean, your intimate environment stays balanced - and that's when you feel your best. The Bottom Line Your vaginal pH is a tiny number with a big job. It protects you from infections, keeps good bacteria alive, and helps you feel comfortable every day. During your period, your pH is already under pressure. The last thing it needs is a pad full of chemicals, making things worse. Choosing a clean, non-toxic pad - like ZOY - is one of the simplest and most powerful ways to take care of your intimate health. Your body will thank you. Frequently Asked Questions What is a healthy vaginal pH level? A healthy vaginal pH is between 3.8 and 4.5 - slightly acidic. This range helps good bacteria thrive and keeps infections away. Can my period change my vaginal pH? Yes. Period blood has a higher pH (around 7.4), which temporarily raises vaginal pH. Using chemical-laden pads during this time can make the disruption worse. How do I know if my vaginal pH is off? Common signs include unusual smell, itching, burning, or abnormal discharge. If symptoms are severe or persistent, consult a gynaecologist. Do sanitary pads affect vaginal pH? Yes. Pads with synthetic fragrances or chemicals can irritate the sensitive vaginal area and disrupt the natural pH balance over time. Choosing non-toxic, clean pads helps protect it. Can using scented pads disrupt vaginal pH? Yes. Scented pads contain synthetic fragrances and chemicals that can raise vaginal pH and cause irritation. Switching to fragrance-free, non-toxic pads is the safest choice for your intimate health. How quickly can vaginal pH return to normal? For most women, vaginal pH returns to its healthy range within a few days after the period ends. However, if you use chemical-based products or have frequent infections, it may take longer to rebalance. What foods help maintain healthy vaginal pH? Probiotic-rich foods like curd, yogurt, and buttermilk help support good bacteria in the body, which in turn supports healthy vaginal pH. Reducing sugar and processed foods also helps prevent pH imbalance. Is it normal for vaginal pH to change with age? Yes. Vaginal pH changes at different life stages. During puberty and reproductive years, it is typically 3.8 to 4.5. After menopause, oestrogen levels drop and pH rises, which can increase the risk of infections. Staying aware of these changes helps you take better care of your health.

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